Key Responsibilities:

• Collaborate in the pre-sale process between business stakeholders and technical teams.
• Conduct detailed requirements gathering with stakeholders.
• Analyze and document business processes, workflows, and user requirements.
• Collaborate with solution architects and developers to design solutions.
• Validate solutions to ensure they meet business requirements.
• Create draft solution design pages (wireframes) to clarify and verify with stakeholders.
• Prepare and maintain proposal documents.
• Break down complex requirements into clear, actionable tasks to ensure manageability.
• Prepare user stories or backlog items descriptions for the development team and participate in sprint activities.
• Coordinate with project managers in planning and monitoring project activities.

Job Summary: The Mid-Level Communication Marketing Executive is responsible for developing and executing communication strategies that build brand awareness and engage customers across various channels, including email, social media, and public relations. This role involves managing the marketing communication budget, developing communication calendars, and collaborating with internal and external stakeholders to create compelling messaging that resonates with the target audience. The hybrid position requires the candidate to come to the office when needed.

• Develop and execute integrated marketing communication and awareness campaigns that effectively convey our brand messaging and value proposition to target audiences.
• Plan and implement offline activities and channels, including events, print materials, and direct mail campaigns, to enhance brand presence.
• Create original concepts and ideas for awareness campaigns and content that capture viewers’ attention and foster engagement on social media.
• Manage and create content across various channels, including the website, social media, email, offline media, public relations, and print collateral.
• Plan, set up, and monitor awareness and engagement ad campaigns on platforms such as Facebook and LinkedIn, ensuring alignment with marketing objectives.
• Forecast the awareness and engagement budget, analyzing potential ROI to guide spending decisions.
• Implement content marketing strategies to drive awareness and engagement, leveraging SEO and analytics to enhance effectiveness.
• Execute public relations efforts to enhance the company's image and presence in the market.
• Participate in the development of marketing budgets and track expenses.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Monitor and analyze marketing communication metrics to make data-driven decisions and improve campaign effectiveness.
• Collaborate closely with cross-functional teams and the marketing manager to ensure consistent messaging across all channels and alignment with business objectives.
• Manage relationships with external vendors and agencies to ensure timely and on-budget project completion.
• Stay current with the latest content marketing and awareness marketing trends, incorporating them into strategies.